How to link Instagram and Facebook and their benefits

At the end of 2010, Instagram was born as a standalone app available only for iOS devices, but it didn’t take long for the new photo-sharing platform to gain popularity and gain tens of millions of active users. It is then that Facebook makes an offer and buys the platform for more than a billion dollars in 2012. Since then, Instagram has undergone a radical evolution, incorporating functions that make it even more attractive and interesting for its users, obtaining more than a thousand million active users.

Currently, Facebook and Instagram are the first and second social networks with the most active users respectively, and linking both accounts can bring different benefits for businesses. Commercial accounts, and content creators, especially if they are combined with a service to gain Instagram followers and take advantage of the Creator Studio of the platform. But you must be careful when choosing any of these services and only use pages that guarantee interactions from real followers that really accelerate the growth of your account.

That is why today we will not only explain how to link your Instagram account with your Facebook page, but we will also talk about the benefits that this can bring to your content strategy on social networks and in the increase of Instagram followers of your bill.

How to link your Facebook and Instagram accounts

The process is pretty straightforward, to tell the truth. The first thing you should do is log in to Facebook (as the administrator of your page) and go to the settings of the Facebook page. In the menu on the left of the screen.

After clicking settings, you will have a more extensive menu available. Click on “Instagram” and on the right of the screen you will see the “Connect account” button.

Click on “Connect account” and a new window will open in which you will have to enter your Instagram login information.

Doing so will close the window and the Facebook page will update to indicate that your Instagram account has been linked to your Facebook Page.

To do it from your mobile

Linking your Facebook account with your Instagram account is just as simple on your mobile. To do this you just have to go to the menu (by clicking on the icon with 3 horizontal lines) in the upper left corner of the application.

Then go to Settings – Account – Linked Accounts.

Then you just have to select Instagram and enter your login information.

Why link your Facebook and Instagram accounts

Linking both accounts is not a magic trick that will deliver results on its own and will guarantee you to get many Instagram followers immediately, but it can help you develop strategies that make your business presence, both on Face book and Instagram, grow considerably, helping you gain more Instagram followers for your account on both platforms, especially if you intend to make time for Instagram.

Among the benefits offered by linking Facebook with Instagram we find:

A larger audience. The volume of users of Facebook is much higher than that of Instagram. By linking both accounts, you can work on strategies to reach a larger audience and attract. More Instagram followers and potential customers.

Post to both networks easily. Coordinating simultaneous publications on both social networks will be much easier. You can post at the same time using the same content. Which will give you more time to interact with your Instagram followers.

Interactions from one account can benefit the other. The Facebook algorithm and the Instagram algorithm work quite similarly. So it is likely that if a post generates enough interactions on Instagram. It will cause the same post on Facebook to have a greater reach and be shown to more users. Causing it to help you. to generate interactions and gain followers of Instagram and Facebook.

E-commerce options. Recently Instagram has included a new feature for Instagram stores, allowing interested users to buy products directly from the platform. If you have a store, doing this will allow your Instagram followers to buy your products without leaving the social network.

It will be easier to create and run ad campaigns. The Facebook ad manager offers a wider range of options that could be decisive in the effectiveness of your campaign. Whether your goal is to gain Instagram followers, conversions or brand recognition.

These are only the main benefits that you will have when linking your Facebook and Instagram accounts, but the main advantage revolves around the optimization of the content generation and publication process, making sure that you can get the most out of each of the publications you make on both platforms and allowing you to spend more time on what is truly important on these platforms: interacting with your Instagram and Facebook followers.

Taking notes in front of the computer

Although linking your Facebook account with your Instagram page will help you grow your digital presence. You should bear in mind that this has to go hand in hand with a good digital marketing strategy. Which you offer interesting content to your followers of Instagram and Facebook to attract a larger audience. A greater number of potential customers are interested in the products or services you are offering.

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