I really don’t think you need a PC to be a successful internet marketer, but I’m not anti-Windows!
I think competition is a good thing. I don’t necessarily want the world to have a choice of just one operating system, even if it was the one I prefer.
Of course, in a perfect world, the market share of the main competitors would be closer to 50-50, but of course we do not live in a perfect world. (Actually, in a perfect world, the market share should be roughly 33% split between the top three competitors, Windows, Mac, and Linux, with the remaining 1% share available just to give someone else a chance to open up. step. with a new operating system!)
It is true that in some specialized fields it is easier to find software for PCs than for Mac; it’s just that internet marketing isn’t one of them PC Caddie MAC. I saved this chapter for last because I really don’t know of any Windows-only programs that are essential to the Internet marketer.
However, if you are a switcher migrating to Mac from the Windows platform, you may want to take along a favorite pet app that you have become used to using. Or, as a Mac user, you may not be able to resist trying one of the brilliant internet marketing trappings that is only available for Windows.
However, it is really true that the Windows side of the internet marketing world is littered with garbage. There are hundreds of free, cheap, expensive, and overrated products that aren’t worth wasting your time with. It’s true that there are fewer apps that run natively on Macs, but the ones that do tend to be the cream of the crop.
But if you really feel like you need to run Windows programs on your Mac, you can.
When Steve Jobs announced that the Macintosh world was switching from PowerPC to Intel chips a few years ago, he surprised me. Maybe he misled me by the hype advertising machine, but I really thought PowerPC was superior. I was also wondering if Windows applications that could run on Mac would mean that developers would stop creating software for the Mac platform.
I shouldn’t have worried. There are enough rabid Mac fans that the Mac’s place in the computing universe is assured.
In reality, the move to Intel processors gives Mac users wonderful flexibility to be able to run Windows programs if they need to, while staying with the Mac platform of their choice. Intel on Macs means that Macs can run Windows and Windows applications natively, without the slowdown emulation that was necessary in the PowerPC days. In short, that means Windows and Windows applications can run just as fast on Mac as on a box from HP or Dell.
In fact, Apple makes this easy with its own software utility called Boot Camp. Included with every Macintosh for the past several years, it allows you to run Windows and Windows applications directly on your Macintosh (of course, you also have to purchase and install a copy of Windows for your Mac).
Just run Boot Camp Assistant, found in the Utilities folder, and you can partition your Mac’s hard drive and allocate a certain amount of space for the Windows operating system. Once done, simply insert your Windows disk and click Start Installation in the Boot Camp wizard. Then you can start Windows simply by holding down the option key at startup. Your Mac will start up with Windows, and for all practical purposes you will be using Apple PC .
Parallels Desktop for Mac and VMWare Fusion
If you want to run Windows and Mac applications in parallel, without a restart, along with a copy of Windows, you will need to purchase Parallels Desktop for Mac or VMWare Fusion. If you are looking for a new Mac, some resellers (such as MacMall) usually include a copy of Parallels Desktop for Mac or VMWare Fusion along with it for free (but you will still need to purchase a copy of Windows). Of course, you will want to have a decent amount of our RAM installed on your computer, since you will be running two operating systems at the same time.
This is not as awkward as it may sound. For example, Parallels adds the ability to switch from a Mac application to a Windows program by simply clicking on the corresponding application window. You can even configure the software so that the Windows operating system is hidden – all you see are the application windows of the Windows programs you are running. The windows are resizable and their icons even appear in the Mac OS Dock.