After knowing how Instagram works, it is vital to keep interacting and generating significant engagement for your account and one of the best ways to do this is by asking questions with the functions of the platform.
By asking your audience questions, you are encouraging them to interact with you in different ways. In fact, the sticker of Instagram questions is one of the most effective tools when it comes to increasing engagement, since these questions create a direct link between you and your followers, in addition to helping you show your audience that you are interested in what they have to say to you.
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That said Instagram questions are powerful but underrated, especially by business accounts. Many accounts of this type see Instagram as a kind of catalog in which it only matters to show their products. And while it’s important, it’s just as crucial to do it in a way that motivates users to engage with your account’s posts and go from simple followers to loyal customers.
In this article we will explain everything you need to know to use Instagram questions and make the most of them to increase your engagement. We’ll also give you some question ideas that you can use regularly in your account to connect with your audience.
Use the Instagram question sticker
Unlike questions on Instagram, stickers open the doors to more meaningful interactions by allowing users to add personalized responses. This is how you can use it in your stories.
Open your Instagram stories and choose the photo or video you want to post.
Open the stickers section by pressing the stickers’ icon in the upper right area of the screen.
Choose the question sticker and write the question you want to ask your followers. The application allows you to customize the size and color of the sticker.
Upload your story.
If you don’t have an image for the background of your story, you can use Instagram Create Mode to choose the template you prefer. You can also use some of the best tools for Instagram Stories.
See the answers to your question
If you wonder where you can see the responses of your followers you can follow these steps:
- Open the story with the question sticker.
- Open the list of people who have seen your story.
- After the answer section appears, click “See all” to see the answers you have received.
- If you want to share these stories, click on “Share answer”.
- When sharing, add a background photo from your gallery or using an Instagram template.
- With this you will have published a story with answers to your question.
6 Question Ideas That Will Increase Your Account Engagement
Before you start asking your followers questions, it is important to know what are the questions that will bring you closer to your audience, strengthen their loyalty to your brand and finally help you gain more Instagram followers UK. Also remember that you can use our service to grow your number of followers.
You can even use these questions to show more everyday aspects of your brand. By doing so, you will not only allow them to empathize with your account, but you will also motivate them to create deeper interactions with your content.
Here are some ideas to ask your questions:
“What kind of content would you like to see more of?”
Questions like this will help you determine the type of content your followers expect from you.
“What inspires you?”
Inspirational content is popular for one simple reason: It makes people feel better by giving them a little more confidence. This is why it is a good idea to create a question and add an inspirational phrase or even a positive meme. You can even ask more general questions like “Who do you admire?” or “What would you do to change the world?”
“Which one does you like the most?”
If you manage a brand account, this question can help you in different ways, allowing you to understand which of your products have the best reception from your followers. If you are an influencer you can give options to ask similar questions. By allowing your followers to choose, you will make them feel like you are taking their opinion into account.
“How do you use our products?”
An excellent alternative to understand the way in which your customers use your products, you can ask this question directly. You can ask similar questions related to your product and combine them with a call to action, such as: “Who would you share this product with? I tag it!”
“Who are you?”
Ask this question to see how your followers see themselves. However, asking “who are you” can be very abstract; you can orient it to your brand. For example, if you run a pet supply store you might ask “Are you a cat person? Tell us about your feline companion. ”
“Can you guess when the launch of our new product is?”
This is a common Starbucks strategy; used mostly to understand what beverage its customers thought would be launched by the brand soon. Not only does this create expectation and positive intrigue among Starbucks fans, it also helps to understand fan preferences.
Some additional tips
Since the questions on Instagram are not only to generate interactions, you can use them in different ways as required by your activities on the platform. Here are some examples:
Use the questions before starting a live video
You can use Instagram questions to make your followers pay attention to your live videos. Invite them to leave your questions and then see the answer during the broadcast.
Use questions to run contests
Lego is one of the best examples we found on the platform in terms of the use of questions to run contests. The brand has used this sticker to allow its followers to guess the number of pieces in the pieces that they assemble in their stories. By using Instagram questions, Lego generates impressive engagement.
Now that you understand the strategic potential of Instagram questions, you are ready to start using them in your content plan. Dare to create your own questions following these tips and you will see how your engagement will increase and how this, in combination with publishing quality content.